Privacy policy
PRIVACY POLICY
MAISON MONSIEUR ARSÈNE
Last updated: 11 November 2026
Article 1 — Data Controller
This Privacy Policy explains how Maison Monsieur Arsène collects, uses, retains and protects personal data in connection with its activities, including the sale of fragrances and cosmetics, bespoke fragrance creation and perfume-making workshops.
The data controller is:
ARSENE BY LAURENT, a French simplified single-shareholder joint-stock company (société par actions simplifiée unipersonnelle, SASU), trading as Maison Monsieur Arsène.
Registered office: 48 rue Labat, 75018 Paris, France
French company registration number (SIREN): 837 752 492
Website: https://monsieurarsene.com
Email: contact@monsieurarsene.com
Telephone: +33 6 16 67 63 63
Article 2 — Personal Data Collected
Depending on the nature of an individual's relationship with Maison Monsieur Arsène, the following categories of personal data may be collected:
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Identification data: first name, surname and contact details.
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Order data: products purchased, bookings, billing information, delivery details and transaction history.
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Payment data: information required to confirm and manage payments, with sensitive payment card information processed by payment service providers.
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Workshop data: booking information, responses to olfactory questionnaires and expressed preferences.
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Fragrance reorder data: fragrance references, final technical formulas and information required to identify individual creations.
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Communication data: customer service correspondence, newsletter subscriptions and marketing preferences.
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Technical data: information relating to browsing activity, devices, website interactions and online identifiers, depending on the technologies enabled.
Maison Monsieur Arsène seeks to limit the collection of personal data to what is necessary for the purposes described in this Policy.
Article 3 — Purposes and Legal Bases for Processing
Personal data may be processed for the following purposes:
Performance of contracts: processing orders, arranging deliveries, managing bookings, conducting workshops and preparing personalised fragrance creations.
Legal obligations: issuing and retaining accounting documents, complying with tax obligations and handling statutory warranty requirements.
Legitimate interests: ensuring website security, preventing fraud, responding to certain enquiries, managing disputes and, where the applicable conditions are met, facilitating personalised fragrance reorders.
Consent: sending marketing communications where consent is required and using analytics or advertising trackers that require consent.
Processing is based on the legal grounds provided for under Article 6 of the General Data Protection Regulation (GDPR).
Article 4 — Orders and Shopify Online Store
The Maison Monsieur Arsène online store operates on the Shopify platform.
Personal data required for purchases is used to manage orders, payments, deliveries, returns, customer enquiries and legal obligations.
Payments are processed by the payment service providers available at checkout.
Maison Monsieur Arsène does not retain complete payment card numbers.
Shopify and other technical service providers may process certain personal data to the extent necessary to provide their services and in accordance with their respective roles under applicable data protection legislation.
Article 5 — Bookings and Perfume Creation Workshops
In connection with the workshops “Le Portrait Olfactif”, “La Signature” and “Le Parfum du Lien”, Maison Monsieur Arsène collects the information required to organise sessions and deliver the services booked.
Bookings may be made directly with Maison Monsieur Arsène or through partner platforms such as GetYourGuide, Viator or Airbnb Experiences.
These platforms may act as independent data controllers for certain processing activities carried out as part of their own services.
Information shared with Maison Monsieur Arsène is used to the extent necessary to provide the booked services.
Article 6 — Olfactory Questionnaires
Maison Monsieur Arsène offers questionnaires designed to identify participants' fragrance preferences, memories and olfactory sensitivities in order to prepare their personalised creations.
These questionnaires are used for the purposes of providing the relevant service, unless the individual separately agrees to another purpose.
Detailed questionnaire responses are deleted or irreversibly anonymised as soon as they are no longer necessary to complete the service.
For “La Signature”, this period may include formula adjustments, correspondence concerning samples and final approval of the fragrance formula.
The questionnaires are not designed to collect health information or other special categories of personal data. Participants are asked not to disclose such information in free-text fields.
Where specific information is necessary for a participant's safety, it is handled appropriately and limited to that purpose.
Article 7 — Personalised Fragrance Formulas and Reorders
To enable customers to reorder fragrances created during workshops, Maison Monsieur Arsène may retain fragrance references, final technical formulas and the information strictly necessary to identify individual creations.
Where this information directly or indirectly identifies an individual, it constitutes personal data.
Such data is retained for a period justified by the provision of the reorder service, according to documented criteria that are periodically reviewed.
Customers may exercise their rights concerning personal data associated with their creations, subject to the conditions and limitations provided for under the GDPR.
Retention of a fragrance formula does not guarantee that it can be reproduced indefinitely, particularly where raw materials or regulatory requirements change.
Article 8 — Newsletters and Marketing Communications
Maison Monsieur Arsène uses Omnisend, a specialised marketing platform, to manage newsletters, promotional campaigns and certain automated marketing communications.
The data processed may include:
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Subscribers' contact details;
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Communication preferences;
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Consent records;
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Subscription and unsubscribe history;
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Interactions with communications;
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Where the relevant features are enabled, certain purchase and browsing behaviour information.
These processing activities may be used to personalise communications and send messages to specific categories of customers or subscribers.
Promotional electronic communications sent to individuals generally require their prior consent.
Where the applicable legal conditions are met, Maison Monsieur Arsène may also send existing customers marketing communications concerning products or services similar to those previously purchased, provided that customers can easily object to such communications free of charge.
Automated promotional communications are subject to the same legal requirements as other marketing messages.
Every promotional message includes an easy way to unsubscribe.
Individuals may also request to stop receiving marketing communications by contacting:
Messages strictly necessary for managing orders or bookings may continue to be sent regardless of marketing communication preferences.
Article 9 — Omnisend and Marketing Data
Omnisend acts, in particular, as a service provider for managing marketing communications and subscriptions.
Depending on the features enabled and the store's settings, certain data may be synchronised between Shopify and Omnisend.
Maison Monsieur Arsène seeks to limit these exchanges to the data required and to respect individuals' communication preferences.
Processing carried out by Omnisend on behalf of Maison Monsieur Arsène is governed by the applicable contractual commitments, including its Data Processing Agreement.
Certain processing activities may involve subprocessors or international transfers, subject to the safeguards required under the GDPR.
Further information:
https://www.omnisend.com/legal/
https://www.omnisend.com/data-processing-agreement/
Article 10 — Google Analytics and Meta Pixel
Maison Monsieur Arsène uses Google Analytics to measure website traffic and analyse visitors' interactions with the website.
The store also uses Meta Pixel to assess the performance of advertising campaigns, particularly on Facebook and Instagram.
Depending on their configuration, these tools may process technical data, online identifiers and information relating to certain website interactions.
Cookies and other tracking technologies that require consent are used only after valid consent has been obtained.
Processing carried out by Google and Meta depends on the features enabled, their applicable terms and the choices made by visitors.
Further information:
Google: https://policies.google.com/privacy
Meta: https://www.facebook.com/privacy/policy/
Article 11 — Cookies and Consent
The website uses cookies and similar technologies to ensure its proper operation, facilitate purchases and, where the applicable legal requirements are met, analyse website traffic and measure advertising performance.
The Shopify consent banner offers the following options:
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Accept all;
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Reject all;
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Customise preferences.
Strictly necessary tracking technologies may be used without consent where the applicable legal requirements are met.
Other trackers requiring consent must not be stored or accessed before the visitor has given consent.
Visitors may change their preferences and withdraw consent at any time through the cookie preference management interface available on the website.
Rejecting non-essential trackers does not prevent visitors from using the essential features of the online store.
Article 12 — Recipients of Personal Data
Personal data may be accessed by authorised members of Maison Monsieur Arsène and, where necessary, by service providers involved in its activities.
These providers may include Shopify, Omnisend, payment service providers, carriers, booking services, technical service providers, and analytics and advertising providers.
Personal data may also be disclosed to competent authorities where required by law.
Maison Monsieur Arsène does not sell detailed responses to olfactory questionnaires.
Article 13 — International Data Transfers
Certain service providers may process personal data outside the European Economic Area.
Where such transfers take place, they must be based on a mechanism recognised under the GDPR, including an adequacy decision or appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.
Individuals may request further information about the applicable safeguards by contacting Maison Monsieur Arsène.
Article 14 — Data Retention Periods
Maison Monsieur Arsène applies retention periods proportionate to the purposes of processing.
Orders and billing: data is retained for the periods necessary to perform contracts and comply with legal obligations. Accounting records are retained for the applicable statutory periods, including ten years where such an obligation applies.
Olfactory questionnaires: detailed responses are deleted or anonymised as soon as they are no longer necessary to complete the service.
Personalised fragrance formulas: identifying data required for reorders is retained according to the retention criteria established for this service, then deleted or anonymised when no longer necessary, subject to applicable legal obligations.
Marketing: prospect data may be retained for three years from collection or the last relevant contact initiated by the prospect. Customer data may be retained throughout the commercial relationship and for three years after its end.
Marketing objections: information strictly necessary to prevent further unwanted marketing communications may be retained separately and exclusively for that purpose.
Cookies and trackers: their operational and retention periods depend on their nature, purpose, provider settings and applicable legal requirements.
Article 15 — Data Security
Maison Monsieur Arsène implements technical and organisational measures appropriate to the risks in order to protect personal data against loss, alteration, unauthorised access or unlawful disclosure.
Access to personal data is restricted to individuals and service providers who require it to perform their duties.
Article 16 — Photographs and Videos During Workshops
Photographs or videos may be taken during workshops, including to provide participants with a souvenir of their experience.
The commercial or promotional use of images in which a participant can be identified requires their prior authorisation, separate from acceptance of the Terms and Conditions of Sale.
For minors, the necessary authorisations are obtained from holders of parental responsibility in accordance with applicable law.
Refusal to authorise promotional use of an individual's image does not prevent participation in a workshop.
Article 17 — Individual Rights
Under the GDPR and the amended French Data Protection Act (Loi Informatique et Libertés), individuals have the following rights, subject to the conditions laid down by applicable law:
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The right of access to their personal data;
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The right to rectification of inaccurate data;
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The right to erasure;
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The right to restriction of processing;
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The right to object to certain processing activities;
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The right to data portability where applicable;
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The right to withdraw consent where processing is based on consent.
Individuals also have the rights provided for under French law regarding the handling of their personal data after death.
Requests may be sent to:
Maison Monsieur Arsène responds within the statutory time limits, generally within one month of receiving a complete request, subject to extensions permitted by law.
Individuals also have the right to lodge a complaint with the French data protection authority, the Commission nationale de l'informatique et des libertés (CNIL):