The brand
Originally from an Alsatian family, Laurent Fluhr seeks to return to the fundamentals of luxury without ostentation, all in elegance. He learned the codes of luxury within several French and foreign houses and worked in the marketing of luxury cosmetics for international travelers in Asia, when he realized that there is a real need for quality, entirely natural and organic care dedicated to men.
Since 2018, Sir Arsène offers a minimalist line of natural care, offering men what Haute Cosmétique offers women. From beard masks to moisturizing creams, including cleansing treatments and even eau de parfums created with the best active ingredients offered by Nature, Monsieur Arsène meets the specific needs of contemporary men, in a tradition of innovation. and extraordinary know-how in its laboratory in Hauts de France.